The Arrival of Atlas in Australia.

Atlas Golf Carts will soon join a growing list of light transportation vehicle brands available in Australia; but where many others are concerned with providing the cheapest option and appear to be in a race to the bottom, Atlas is focused on providing the highest quality at the most affordable price.

Scouring online feedback for Atlas and you will quickly find words like Durable, Premium, Innovative and State of the art; and it is easy to see why this is the case.

The Atlas brand was developed by Sanjay Kopay, Mark Messick and Jake Guinn and whilst these are not names customers would be familiar with, they certainly are names that big brand manufacturers would know. They are heavy hitters in the Golf cart world. All three played pivotal roles at E-Z-GO. Sanjay and Mark were instrumental in the development and launch of Club Cars’ Onward brand of consumer vehicles, and Jake held roles at Nivel and Tomberlin.

Mr Mark Messick, Co-CEO of Atlas said that the combined experience and success generating, developing, and launching new product offerings for two of the largest suppliers in the golf cart industry gave them confidence.

Mr Messick said, “We know what the customer values,”

“We were confident in our ability to build a brand based on providing an unmatched level of value and innovation to the customer.  When Sanjay & I met with Aaron Gouldie and realized our visions were very similar, we felt the timing and circumstances were perfect to take the leap and develop the industry-leading Atlas.”

The years of experience with the industry’s biggest brands can be seen; Atlas vehicles, which are available in two, four and six passenger options, not only demonstrate a myriad of different functional features but also a focus on quality.

Some of the online feedback suggests that it is quite possibly the smoothest light transportation vehicle on the market; again, it is easy to draw conclusions as to why this is the case. The Atlas range is built on a lightweight aluminium chassis, which comes with a lifetime warranty for customer peace of mind. Further to this, Atlas vehicles are fitted with a 5KW AC Nidec Motor, 400 A Nidec Controller and Nidec proprietary transaxle; all of which are covered by a lifetime warranty.

The quality of the ride is made more enjoyable knowing that range is not a concern; Atlas vehicles are available with a 105 Ah or 210 Ah hassle free Lithium battery pack along with a five-year battery warranty. Charging is made easy with a powerful Onboard Charger.

Importantly, every Atlas vehicle comes fitted with three-point seatbelts and four-wheel hydraulic disc brakes; highlighting Atlas’s focus on ensuring drivers are not only comfortable but safe whilst driving their vehicles.

Some other features include: An Automatic Electronic parking brake, LED Headlights with automatic LED daytime running lights, LED Tail and brake lights, front LED grill light, digital turn signal indicators, coil over shocks, folding side mirrors, convex rear-view mirrors, rear safety grab bar and illuminated in-dash tweeters.

This meticulously and well thought out vehicle includes comforts like: USB Charging Ports, In-dash wireless phone charging station, digital speedometer, digital odometer and state of charge, premium Audio with Bluetooth functionality, hands free calling, a reverse camera, premium high back seats, 14 Inch Mag Wheels, Folding Tinted Windshield, Premium Italian Steering Wheel, Lockable front trunk and fender flares among other features. All of which are covered by the 2-year bumper to bumper warranty.

Mr Messick went on to say “Atlas offers superior quality, comfort, and industry-leading innovative features for a fraction of the cost of the larger traditional OEMs.”

“So far the market has been extremely receptive to our value proposition and demand continues to grow.  It’s really been quite remarkable.”

Quite simply put it is an easy cart to like – it is stylish and unique, has all the features and benefits that the big-name players boast at a fraction of the cost and is covered by a comprehensive warranty. But what about Sales and support in Australia?

The golf vehicle industry in Australia continues to grow with new players in and out of the market at a consistent rate; and it is quickly becoming apparent that choosing a golf cart from a reputable company is an important part of the decision-making process.

The first batch of Atlas vehicles, which are predominantly two and four seaters fitted with 105 ah battery packs, will be arriving in Australia in October and the Distributor, Atlas Golf Carts Australia PTY Ltd, has engaged an enviable network of re-sellers including some of Australia’s biggest and best golf cart dealerships; this includes Augusta Golf Cars, Golf Car World and Golf Car Solutions among others.

This network of re-sellers will help ensure that the brand is well supported in Australia. Many of Atlas’s re-seller network have been in the industry for decades and have played their part in shaping the industry.

With a great product, covered by a comprehensive warranty, sold and backed by a reputable network of dealers – the question shifts from why would you buy and Atlas, to why wouldn’t you.